At our company, imagery is an essential component of our brand identity. From photographs to illustrations to icons, imagery helps us to tell our story, convey our values, and connect with our audience on an emotional level. By using high-quality, on-brand imagery, we can bring our brand to life and create a powerful visual identity.
Choosing the right imagery
Every image and illustration on Preset or our various services has been designed to make communication easier. This includes using images that reflect our values and mission, as well as images that resonate with our target audience.
Here are some examples:
This element for example was inspired by this illustration
As we can see, the illustration shows the main colours of the preset palette. This styla has been designed for the transitional version of the Preset website. A final version will change the style of each illustration.
Consistency is Key
Consistency is also key when it comes to using imagery in our branding. By using a consistent style and aesthetic across all of our marketing materials and communication channels, we can create a cohesive and recognizable visual identity for our brand.
Creating custom imagery
Finally, we believe that creating custom imagery is an important part of our branding strategy. By creating our own illustrations, photographs, and icons, we can ensure that our imagery is truly unique and reflective of our brand identity. This also allows us to showcase our creativity and personality in a way that sets us apart from our competitors.
If you also want to create visuals like those of Preset to communicate, you can do so by downloading the Brand Book and taking inspiration from all our visuals. All our visuals are Open Source, you can use them free of charge as long as you respect our communication rules and mention Preset.
We have handpicked these downloads as they can aid in achieving the objectives of this guideline.